Fractional Marketing Director
Fractional Marketing Director
without the full-time hire.
Fractional marketing leadership for founders and business owners. Strategy, execution, and accountability without the full-time CMO overhead.
No pitch · No agency lock-in · 24-hour turnaround
The situation
You need marketing leadership. A full-time CMO isn't the answer yet.
Founders and business owners sit in the same gap: too much going on for DIY marketing, not ready to justify a $150K/year CMO. Junior hires can't lead. Agencies don't own outcomes. There's a better option.
No consistent content
You know SEO and content matter. You've just never had the system, the time, or the confidence the investment would pay off.
Invisible on Google
Your competitors rank for searches you should own. Fixing it requires consistent, strategic effort, and someone who owns the outcome.
No senior marketing leadership
Freelancers execute but don't lead. Agencies are priced for companies 10× your size. A full-time CMO costs $150K+ before results. The fractional model fills this gap.
The approach
Your fractional marketing director, strategy, execution, accountability.
Opere18 operates as your fractional marketing director, owning the strategy, managing the channels, and accountable for results. Senior leadership backed by AI-powered execution, at a fraction of the full-time CMO cost.
Selected work
Real results. Real businesses.
Client names withheld by NDA. All metrics are real.
EdTech Platform
India
Page view growth
From 400K to 4M+ annual page views. Zero paid spend
FinTech Remittance
US Market
Users acquired
Google Ads and display acquisition targeting US audiences
Healthcare SaaS
US and EU
Monthly LinkedIn Ads managed
Built and managed LinkedIn Ads driving qualified B2B pipeline, zero agency overhead, full client ownership
Luxury Wedding Brand
India · UAE · UK
SQL conversion rate
217 leads, ultra-low CPL. 60% qualified as sales-ready
Wedding Decor Brand
India
Organic views in 14 days
AI-assisted content strategy. Zero ad spend
EV SaaS Platform
India · US
Clicks on $47K spend
139 leads generated. 180+ avg monthly sessions
Services
Everything your business needs to grow online.
Pricing
Transparent pricing. No agency markup.
Public pricing. No sales call required. You own every asset built.
3-month minimum · You own every asset
Process
Audit to running system in under a week.
THE 18-DAY LAUNCH STACK · Audit → Strategy → Build → Launch → Measure → Compound
Free audit
24 hours
Site, GBP, keywords, competitors, reviewed and recorded as a Loom. Real findings. No pitch.
Proposal
Day 1–2
One page. What Opere18 does in 30 days, what success looks like at 90, and the investment.
Onboard
Days 2–5
One 45-minute call. A short questionnaire. System configured and ready to run.
The system runs
Month 2 onward
Content live. GBP active. Reports in your inbox. 30 minutes/month from you. That's it.
Why Opere18
A fractional marketing director, not an agency.
Senior leadership, not account management.
You work directly with the fractional marketing director, not an account manager relaying briefs. One person, fully accountable for strategy and results.
You own every asset.
Every article, GBP update, and email list is yours. If you leave, you take a fully functional marketing system with you, not a dependency on an agency retainer.
Outcomes, not deliverables.
Keyword positions, organic traffic, GBP calls, leads attributed to marketing. If the numbers aren't moving, the strategy changes.
Free insights
Marketing that actually moves revenue.
One short email per week. No fluff, just what's working in B2B marketing right now.
No spam. Unsubscribe anytime.
FAQ
Questions, answered.
What is a fractional marketing director?
A fractional marketing director owns your marketing function part-time: setting strategy, managing channels (SEO, paid media, content, social, Google Business Profile), and staying accountable for pipeline results. You get CMO-level leadership and execution without the cost or ramp time of a full-time hire.
How is a fractional marketing director different from an agency?
Agencies sell deliverables and often hand your account to a junior. A fractional marketing director gives you a single senior operator who owns strategy and execution, sets success metrics in writing before month one, and reports on outcomes, not activity.
Who runs Opere18?
Opere18 is run by Ratish Rajendran, a fractional marketing director with 10+ years of B2B and D2C experience across the US, EU, UAE, and India, Wharton-certified, backed by AI-powered execution tools.
What does the free audit include and how fast is it?
A free audit delivered within 24 hours as a 5–7 minute Loom: your site, Google Business Profile, keyword rankings, and competitors reviewed with real findings. No pitch, no obligation, and you keep the findings.
Stop running your own marketing. Start running your business.
A free audit shows exactly what your marketing is missing, and what a fractional marketing director would fix first.
24-hour turnaround · No obligation · Real data, no pitch